Knowledge Partner
Organising Partner
Supporting Agency

Developed and popularized by Roger Martin, Professor Emeritus and former Dean of the Rotman School of Management; Business Design® is a way of thinking and working that applies human-centred design thinking principles to improving or transforming business activities with a focus on strategic action. It enables organisations to  uncover the unarticulated unmet needs of customers and employees. When organisations focus on meeting those needs, they are able to rid themselves of unnecessary processes to produce or deliver products & services that the customers truly want; thereby providing the foundation to guide Job Redesign efforts. In a volatile post-pandemic world, the ability to transform business and redesign jobs are two extremely important strategic actions that organisations ought to perform in order to ensure survival, recovery and the potential of growth.