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Who Embrace

Design Thinking



“Design has a voice in nearly every important decision that the company makes.”

Indra Nooyi,
PepsiCo CEO

“Design is not just what it looks like and feels like, Design is how it works!”

Steve Jobs,
Founder Apple

“Your most unhappy customers are your greatest source of learning”

Bill Gates,
Founder Microsoft

“The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing – building empathy for the people that you’re entrusted to help”

David Kelley,
Founder IDEO
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